|
週次 |
日期 |
單元主題 |
|
第1週 |
9/19 |
Industrial Marketing and Customer Marketing: Similarities and Differences. |
|
第2週 |
9/26 |
The Industrial Market |
|
第3週 |
10/03 |
Organizational Buying Behavior |
|
第4週 |
10/10 |
National Holiday. |
|
第4週 |
10/10 |
National Holiday |
|
第5週 |
10/17 |
Customer Orientation and CRM |
|
第6週 |
10/24 |
Targeting, Segmentation, and Positioning |
|
第7週 |
10/31 |
Demand Analysis and Supply Chain Management |
|
第8週 |
11/07 |
Marketing Planning |
|
第9週 |
11/14 |
Mid-term Exam |
|
第9週 |
11/14 |
Exam |
|
第10週 |
11/21 |
Product Strategy and New Product Development |
|
第11週 |
11/28 |
Pricing Strategy |
|
第12週 |
12/05 |
Advertising and Sales Promotion |
|
第13週 |
12/12 |
Personal Selling Management |
|
第14週 |
12/19 |
Negotiation |
|
第15週 |
12/26 |
E-commerce Strategy |
|
第16週 |
1/02 |
The “Real World” Perspective |
|
第17週 |
1/09 |
Summing Up |
|
第18週 |
1/16 |
Term-project Presentation |
|
第18週 |
1/16 |
Term Project Presentation |